we hosted an amazing AMA with Brokoli Network on the 19th of August
And here we will put some of the best questions:
Q1. Can you introduce yourselves to our community?
I am a co-founder of Brokoli Network.
I’ve worked with brands like Nike, Lavazza, Paypal, Venmo among others you might know.
Today, though, I’ll be presenting how we’re making the green movement happen in DeFi.
ESG markets have been the fastest growing across all VC-backed industries – but they’ve never come to DeFi.
Q2. Can you briefly tell us what is Brokoli Network ?
We’re the first climate positive DeFi platform
We make every transaction climate positive – and 90% of our revenue goes to positive climate impact
The climate positive impact comes at no extra cost for the users — we’re the first in history to do it
We have a set of products that cover all-things DeFi
So with Brokoli, you can do all of your DeFi activities and plant trees with every transaction
The best thing is that there’s no extra cost to you for doing that
and you get NFTs to show off your impact
A big part of what we do, therefore, is giving the power to make a change to the individual
But there’s more
Brokoli is the first in history, even outside of DeFi, that makes climate decisions available to the individual
Before Brokoli, only a handful of the most powerful politicians and billionaires made global climate decisions
with Brokoli, you – the users – are the ones making those decisions via our DAO
Blockchain and DeFi make a negative impact on three key areas
that’s electronic waste, energy consumption (electricity), and carbon footprint
we solve those by funding projects that work directly on those areas – with renewable energy projects, e-waste recycling charities and tree planting
In fact, because of DeFi’s negative impact, global adoption without Brokoli is simply not possible
BTC consumes 1% of total electricity worldwide
1 ETH transaction has the same negative environmental impact as 140,000 VISA credit card transactions.
That equals 1.5 football stadiums full of people
Q3. Let’s now talk about the milestones you have achieved so far and about your upcoming plans?
Currently we are building out DEX aggregator and have launched it’s demo on our website for you to see
Top right button on our website brokoli.network
Brokoli is one of the very few projects that closed its funding round WITHOUT VCs
This means that we’re in a stronger position in terms of the token
We’re fully funded by other project founders that want to make DeFi climate positive
Buckle up, this will be a long and green journey
Q4. Every project has a story behind their name, Can you tell us more about the story behind this? Who are the team behind this project? can tell us their background?
The name’s idea is quite simple actually
I’s and Matas’s previous company was called Citrus, it was an e-commerce accelerator for sustainable brands
Once we transitioned to crypto, we wanted to continue the theme going so we were trying to figure out which vegetable or fruit represented trees
A broccoli is green, looks like a tree
We immediately saw this connection and thought why not?
Regarding the team, there’s me as the CEO
Matas as our CBDO, previously a venture capitalist at a sustainability oriented fund. Worked in investment teams collectively managing $10bn+
Monika, our CMO who headed marketing in one of the biggest AdTech platforms with 1.5B+ reach worldwide and operations in 130+ markets
Dejan, our CTO, former Team Lead and Head of Engineering at Gatehub – No. 1 XRP Ledger wallet since 2015, XRP exchange and block explorer
And Saule, our Head of UX/UI who makes us stand out and grab your attention. Previously in charge of UX/UI at Citrus Accelerator, an e-commerce growth platform that has scaled 10+ brands to 7-8 figure revenues in the health and wellness industry
Our entire team wants to make a change and bring it forward to the rest of the world. All of the members can be seen on our website https://brokoli.network
Q5. DeFi is one of the hottest and most sought-after topics in the blockchain space right now. Can you share your opinion on DeFi with us? Do you think DeFi will disrupt the current financial system? What is Brokoli Network’s approach to the DeFi sector?
The way DeFi is today, it will never be adopted globally
When BTC and ETH networks consume as much energy as the entire country of Turkey, we have a problem
This is one of the reasons why we created Brokoli
Energy consumption issue needs to be solved and we have an answer for that
People need to have the power to make climate related decisions – we have that
And here we will put best questions from our members and Brokoli Network fans:
Q1) Any project’s community is a valuable resource. How will you convince us that the initiative you’re proposing is long-term? Do you have the funding and a solid team in place to continue developing this project?
We’re doing our public sale on DAO Maker, which is the #1 launchpad in the industry
I believe this answers the question
Their recent launches did 22X and 40X respectively
Only top tier projects are accepted and incubated at DAO Maker
The news are out! 🎙
https://twitter.com/TheDaoMaker/status/1423660505076539393?s=20
date to be announced first here:
brokoli.network/ido (join waitlist)
and our announcements channel
t.me/BRKLnews
Q2) What security measures do you put in place to secure both the crypto user privacy and to convince us that your platform well protected?
All of our smart contracts are undergoing audits
which will be transparently shared
Our CTO is also comes from XRP’s #1 wallet
so he has a lot of experience dealing with security
Q3) Clearly Brokoli Network is not an old project in cryptospace, so, I would like to know in depth and details, what are the main milestones you have reached so far and how many local communities does the Brokoli Network ecosystem have globally right now?
Currently we have 1 global community and 7 local ones for Vietnam, Italy, Spain, Turkey, Russia, Korea and China
Join local Brokoli communities 🥦
Turkey 🇹🇷 https://t.me/brokolinetworktr
Russia 🇷🇺
https://t.me/brokolinetwork_russian
Vietnam 🇻🇳 https://t.me/brokolinetworkVN
Spain 🇪🇸 https://t.me/Brokoli_Spanish
Korea 🇰🇷 https://t.me/brokolinetwork_kor_chat
China 🇨🇳
https://t.me/Brokoli_Chinese
Italy 🇮🇹 https://t.me/brokolinetwork_it
Website: https://brokoli.network
We also have product adoption even before we’ve launched
10+ companies have agreed to integrate one of our products
Green integrations
It’s basically an API
that gives the platform’s users the option make their transfers climate positive
the market cap of the companies that have integrated this reaches 3bn+ USD
You can actually earn $300 USDT by referring projects to integrate ourDo product
Q4) I noticed you’ve done a lot of AMAs. My question is, what do you hope to gain from doing so many AMAs and what are your community goals? Do you think the community plays an important part in the project?
AMAs is one of the greatest channels to do two things:
Talk with the community on a personal level
Inform them of our project’s capabilities upfront and answer any questions
The community takes an important role in our project
Without your vote funds will not move. And we will distribute 90% of green fees towards tree planting and forest conservation, e-waste management and renewable energy projects
The community can help us in multiple ways
One, take part in our current contest where we ask you to refer projects for us that need to go green: https://twitter.com/BrokoliNetwork/status/1427306998991921159?s=20
Two, is to join our communities:
Global 🌍https://t.me/brokolinetwork
Russia 🇷🇺 https://t.me/brokolinetwork_russian
Spain 🇪🇸 https://t.me/Brokoli_Spanish
Korea 🇰🇷 https://t.me/brokolinetwork_kor_chat
China 🇨🇳 https://t.me/Brokoli_Chinese
Turkey 🇹🇷 https://t.me/brokolinetworktr
Vietnam 🇻🇳 https://t.me/brokolinetworkVN
Three, is to try out our demo on our website https://brokoli.network
Q5) NFT is getting more popular now a days. It looks NFT has bright future. So do you guies have any plan to include NFT to your project?
Already on it actually
We’re combining DeFi and GameFi on Brokoli
Every time you use our Green DeFi products, you earn tradable NFTs pegged to the amount of trees you helped plant
Brokoli’s digital forests allow you to own your impact as fractionalized NFTs
Digital forests will function as a tradable asset, pegged to real-world forests
Read all about it in detail here: https://brokolinetwork.medium.com/nft-forest-play-to-earn-meets-play-to-impact-22af1bc7305a
Q6) Do you have tutorial videos so we can get to know your project more clearly or do you have a YouTube channel or something? can you share it with us?
Yes! There are actually two resources:
1) A twitter live I did that explains everything in 20 minutes, see replay here: https://twitter.com/BrokoliNetwork/status/1425487209738604544?s=20
2) You can try the DEMO of our product at brokoli.network top right button ‘launch DEMO’
Q7) Who is the team behind this and do they have any previous projects?
Regarding the team, there’s me as the CEO. I’ve worked with companies like Nike, Lavazza, Paypal, Venmo, Adidas
Matas as our CBDO, previously a venture capitalist at a sustainability oriented fund. Worked in investment teams collectively managing $10bn+
Monika, our CMO who headed marketing in one of the biggest AdTech platforms with 1.5B+ reach worldwide and operations in 130+ markets
Dejan, our CTO, former Team Lead and Head of Engineering at Gatehub – No. 1 XRP Ledger wallet since 2015, XRP exchange and block explorer
And Saule, our Head of UX/UI who makes us stand out and grab your attention. Previously in charge of UX/UI at Citrus Accelerator, an e-commerce growth platform that has scaled 10+ brands to 7-8 figure revenues in the health and wellness industry
Our entire team wants to make a change and bring it forward to the rest of the world. All of the members can be seen on our website https://brokoli.network
Q8) Do you have any, Coin Burn / BuyBack systems, or any $Token Burn plans to increase, the value of Token & attract Investors, to invest?
The $BRKL token is deflationary, and it runs our governance
Basically, Brokoli is a DAO
This comes from the fact that of all the fees we collect, 90% are allocated to climate positive projects
These 90% are distributed by the community via a DAO vote
The other 10% are converted into $BRKL tokens (because fees are taken in native tokens) — this is done by buying $BRKL tokens from the secondary market
Another thing is that a share of those 10% is used as a token burn
Q9) How will it solve liquidity issues if it arises and how important is the community involvement to its development?
We’re not building our own liquidity pools
Brokoli’s DEX is an aggregator, so it connects to over DEXs to provide price efficiency + climate positivity
So by trading through Brokoli, you’ll access multiple liquidity pools
Q10) NFT is getting more popular now a days. It looks NFT has bright future. So do you guies have any plan to include NFT to your project?
NFTs are what combine DeFi and GameFi in Brokoli
how this works:
- you use our DEX, lending, investment platform, yield farming layer -> you get X trees (based on climate fees collected from the use of those platforms)
- you complete daily ‘quests’ that get us organic marketing (e.g. reply to Elon’s tweet about Brokoli) -> you get X trees (based on verified completion of tasks);
you refer a friend (Revolut referral model) -> you get X % of trees your referred friend gets during the 1st month of his platform use;
if you’re a verified influencer, you share news about Brokoli on Instagram, TikTok, etc -> you get X trees on influencer-exclusive daily tasks
people receive trees as rewards and the trees are equivalents to real-world forests that we plant (ownership based on real world assets): you can navigate through our digital world and see your & other people’s forests, the size of those forests – you can compete and offer to buy them
our fractionalised NFT forests become an asset that you earn through completing tasks, which makes us a play-to-earn platform
you earn these rewards and are represented as a Brokoli mascot character, which you can customize based on
- outfit,
- hairstyle,
- facial features
you buy those things on the market (our platform) for Brokoli tokens and everyone can see your character in the leaderboard and forest map
the key in this is to make digital forests worth something. this is why they are valuable:
- they are based on real world forests
- they can be bought by corporates (blockchain and real-world) and as everyone can see forest ownership by a corporate, it’s a marketing effect + ESG effect as owned forests are real (same like they buy space on sports teams cars/t-shirts to get eyeballs)
Yesterday’s article elaborates on this topic:
https://brokolinetwork.medium.com/nft-forest-play-to-earn-meets-play-to-impact-22af1bc7305a
And this was the end of our AMA with Brokoli Network.
If you have any other questions you can ask here:
ℹ️ℹ️ Useful links ℹ️ℹ️
Website :- https://brokoli.network/
Medium :- https://medium.com/@brokolinetwork
Twitter :- https://twitter.com/BrokoliNetwork
Linked :- https://www.linkedin.com/company/brokoli-network/about/