AdLunam AMA

we hosted an amazing AMA with AdLunam on the 27th of October

And here we will put some of the best questions:

Q1. Can you introduce yourself to our community?

Sure. I’m Nadja Bester, co-founder at AdLunam. I’ve worked in crypto since 2017.

Been in marketing since 2012 (owned a digital marketing agency in the early commercial days of the internet, back when businesses didn’t have websites and social media barely existed), and before I came into blockchain, I was head of digital marketing and communications for a global top 10 generics pharmaceutical company.

In crypto, I’ve owned a communications agency, worked as a journalist (,, Be In Crypto, and others), spoken at conferences, and I’ve been CMO at and advisor for multiple blockchain projects. I specialise in early-stage startups. Projects I’ve worked with have raised over $300m in funding. I’m also an award-winning startup mentor and have worked with startups in a range of different industries in Africa and Asia for nearly a decade.

Q2. Can you briefly tell us what is AdLunam ?

Happy to! AdLunam is a NFT-powered Proof-of-Attention IDO launchpad. What does that mean? The first and most important thing to know is that we’re very different from other launchpads.

Launchpads typically offer investors allocation through lotteries, auctions, or fair allocations, which in the end isn’t really fair to anyone. Receiving allocation is either totally random, or you need to have enough staked to qualify for guaranteed allocation in a certain tier, or the amount you’re guaranteed is so low that even if the token 60X, you don’t end up making the profits you want.

AdLunam’s allocation model is built around Proof-of-Attention. We haven’t released too many details about this publicly yet – look out for that in the upcoming weeks – but essentially, we offer investors the opportunity to do what they already do in crypto – be part of the community – and use that to get allocation, airdrops, etc. Typically, you need to be an existing influencer to be able to do this, but with our Proof-of-Attention, you have the chance to become an influencer (aka a value investor) without worrying about beating the existing competition on other platforms.

Projects launching their IDO can then cherry-pick the investors they want – so not just based on how much you put in but how valuable you are as an investor (based on your Attention Score). Once a project invites you to invest in their token, you will then be eligible to receive whatever rewards the token would like to offer you, including airdrops, cash prizes, NFTs, etc.

Your Attention Score is also something that, at a certain level, qualifies you for an NFT, which is something you can transfer or trade.

Q3. Let’s now talk about the milestones you have achieved so far and about your upcoming plans?

Most of what we’ve achieved so far hasn’t yet been made public, so we’re still pretty much in stealth mode. This will change very soon (this AMA is the first time we’re discussing AdLunam publicly, so thanks for being here for this historical moment!) ๐Ÿš€

First we went through an extensive research and development phase, during which we did a LOT of research to determine how we could create an IDO launchpad that wouldn’t be just yet another launchpad, but instead would deliver 10X the value to investors AND projects in a way that no one has done before.

We’ve put together an amazing team, our advisors are incredible, and we have an MVP, which we’ll be showcasing to our seed investors. Our seed round officially starts tomorrow ๐Ÿ™‚ So now that we’ve reached the seed funding round, we’ll start building out our community (you guys in this group are literally the first in the general crypto community to hear about us, so it’s lovely to meet you on here!).

Our own IDO is on the horizon in about a month or so, and by Q1 2022, we’ll start doing projects IDOs. We already have a very cool list of projects eager to launch on AdLunam, so there’s an exciting time ahead!

Q4. Every project has a story behind their name, Can you tell us more about the story behind this? Who are the team behind this project? can tell us their background ?

Haha well first, “Ad Lunam” is Latin for “To the moon”, which as us crypto folk know is the dream of every project and investor. But we asked ourselves, what does reaching moon actually mean? Is it just making a good return on your investment? And of course the answer is no – when you’re in crypto, you’re in itโ€ฆyou eat, breathe, sleep, LIVE crypto. Yet, in reality, many good tokens don’t receive enough support to be able to deliver successful projects (especially since many projects are run by first-time crypto entrepreneurs), which affect investor returns. And investors, even though they spend endless amounts of time and energy learning about and exploring crypto, only really get anything out if they have enough money to put in the right projects at the right time. We wanted to make it easier for projects to succeed and for investors to be rewarded for the valuable contributions they bring to the industry. And so, the idea for AdLunam was born ๐Ÿ™‚

About who we are: Our core team and advisors are known personalities within the blockchain space. We’ve worked in crypto for years, in many different but significant ways. As a team, our two specialties are investing and marketing, so what we’re doing at AdLunam isn’t anything new to us – it’s simply funneling our existing expertise, experience, strengths, and connections into one company.

You’ve already had an introduction to me.

My co-founder is Jason Fernandes, an award-winning entrepreneur who’s worked as investment lead, COO, country head, and Chief Business Development Officer at different crypto companies. As a crypto analyst, he’s often quoted in the media and regularly speaks at conferences and events.

Our CTO is Lawrence Hutson, the former CTO of Paid Network (and their Ignition launchpad), who oversees a highly talented development team spread across the US and India.

Our advisors – some of whom haven’t been made public yet – are all proven, well-respect names in the community, and include Ajeet Khurana, former CEO of ZebPay, who is an advisor to companies such as Polygon and Unifarm, and Jillian Godsil, former European parliament candidate turned crypto journalist and broadcaster.

Our community team are wonderful folks you’ll start meeting very soon ๐Ÿ™‚

Q5. NFT is one of the hottest and most sought-after topics in the blockchain space right now. Can you share your opinion on NFT with us? Do you think NFT will disrupt the current financial system? What is AdLunam’s approach to the NFT sector?

At the moment NFTs are focused primarily on art, and this is a great thing, because for the first time since basically the Renaissance, artists are enjoying valuable status in society again, which is long overdue ๐Ÿ™‚

I think the concept of NFTs are only just getting going, and we’re going to start seeing massive disruptions in ways that most of us can’t even imagine yet. That’s what makes being in this industry so exciting: You don’t always know what’s coming, but you know that whatever is on the way is going change the way things are currently done ๐Ÿ˜Ž

AdLunam uses NFTs in our Proof-of-Attention model, and we’re very excited to be working with artists from diverse backgrounds to bring some really cool stuff to life for our Attention Score NFTs. So if you’re an artist wanting to get your work out there, follow us and be on the lookout for announcements to work with us!

And here we will put best questions from our members and AdLunam fans:

Q1) How important is the community to Your project? and How can we collaborate or help share token for the development of the project ?

Great question: Community is everything to us!

From the projects’ perspective, since we’ve all worked on and advised numerous projects ourselves, we know what is needed for success (community!!) and we know what’s missing from most launchpads (adequate marketing support and a permanently engaged community).

As professionals, collectively we’ve worked with over 200 crypto projects. But we’re also investors ourselves, and we know how tough is it, especially in the launchpad industry, to get allocation. Even so-called fair allocation isn’t really fair at all. We wanted to create a win-win solution that would be as fair to investors as it’s helpful to projects. So AdLunam is 100% about community. We believe that investing in community is the smartest move any project can make, and we help projects do just that.

On how to collaborate or help, well, that’s easy. We respect your time and your efforts. We don’t want our community to go out and shill us just to pump the token for a brief while, hoping you’ll get something out of it. We want YOU to benefit from everything you do, every action you take. The whole world is trying to get your attention and most companies treat you as just data points. So the best way in which you can help us, is to simply help yourself. Get involved with the community and start growing your Attention Score as soon as we launch. Be rewarded for the time and energy you spend on crypto anyway. AdLunam IS community, but we don’t want you to support us without us being able to support you in return.

So become a #Lunamage ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿš€๐Ÿง™๐Ÿปโ€โ™‚๏ธ Come make some magic with us and let’s go to the moon together – there are an endless amount of moons to choose from ๐Ÿ™‚ And if you want to join our Ambassador programme, look out for announcements about that soon, too!

Q2) Your project is not only interesting but also important, but it needs a large user traffic to be sustainable over time. What marketing strategies do you have planned to increase the validity of your brand? Are you planning a strategic partnership to level up your project ?

Agreed! I can’t say too much about any of this just yet, but I can tell you that we have very yummy strategic partnerships that’ll be announced over the upcoming period, including very significant marketing partnerships. Our team and advisors are well-connected in the industry so expect a lot of exciting announcements ๐Ÿ™‚ Those of you who’ve been in crypto for a while will know that the announcements themselves are part of strategic growth, so we’re keeping those cards close to our chest for the time being. So definitely follow AdLunam to stay tuned on what we’re working on behind the scenes!

Q3) In order for projects to be able to launch on #AdLunam, what kind of characteristics will they need to meet? Do projects need to pass KYC/AML & complete audits before been accepted to launch on #AdLunam’s launchpad? Can you tell us more about this ?

Projects wanting to do an IDO on AdLunam can expect a typical VC (venture capital) due diligence approach. Our team and advisors have been involved with angel, seed, and private funding for years, so we’ll follow the same methodologies to list projects on AdLunam that we’d follow if we were investing in tokens ourselves. Our objective is quality over quantity. As a launchpad, we have a responsibility toward our investors to offer them access to legit projects worth investing in, so our approach is similar to that of any institutional investor.

Because we’re also a seedpad, projects can apply at different stages of readiness, so an audit won’t necessarily be required. Decisions will be made on a project-specific basis, similar to how it works with professional investors.

Q4) Most Launchpads dont care about users interests; they only worry about making money, therefore they launch complete garbage & collect their own launching fee. Most of these projects fail costing investors loss. How can you ensure that good projects are launched on #AdLunam?

This is a great question. And you’re 100% right. This is actually a massive problem in the launchpad industry. It’s exactly because launchpads often fail the people they’re designed to serve that we started AdLunam.

We’ve all been advising projects for years and have launched tokens to market before, so we’re super clued in to what is required for success. At the same time, we kept hearing from projects launching on various launchpads that, exactly as you say, the support is often missing.

So what we offer is not only access to a top quality investor community with proven engagement, but also an in-house advisory panel that can support projects with support in all business areas. We see our role as a launchpad not only as a platform for TGEs to take place, but an ecosystem that supports projects from the seed stage all the way to launching a successful token.

Our own success and reputation as a launchpad is tied to that of the projects we launch, so we take this ongoing support very seriously. And this is something that is missing from most launchpads, even the top ones – something we know personally in our work with other projects and from the market research we’ve done.

Q5) Southeast Asia is a very vibrant market and many project developed here so with @AdLunamInc project what do you think about Southeast Asia and do you have any plan to develop here ?

Absolutely! We’re very bullish on Asia and both co-founders are actually based in Asia at the moment, in Viet Nam ๐Ÿ‡ป๐Ÿ‡ณ and India ๐Ÿ‡ฎ๐Ÿ‡ณ I’m South African but I’ve lived in different Asian countries for years and love being here โค๏ธespecially with the crypto scene on the continent exploding as it is. So we’re very eager to connect with great projects coming out of Asia, and we hope to welcome many community members from this region as well.

Q6) Peace, mercy and blessings of God be upon you. Peace, mercy and blessings of God be upon you. Is it possible that you can’t access your project?

Language definitely shouldn’t be a barrier. While English might be the main language in crypto cos it bridges everyone onto the same page, we have great respect for the regional work coming out of so many markets around the world. Here we’ll be relying on ambassadors initially, so if that’s something you’d be interested in, please watch out for an announcement about our ambassador programme (launching soon).

Re raising awareness, our initial focus will be on existing members of the crypto community, but as we know, crypto is exploding all the time ๐Ÿš€ and because AdLunam is so heavily community focused, and because people can receive allocation based on actions they already take (social engagement etc.) we anticipate that newbie investors could easily use AdLunam as a way to launch themselves into the industry ๐Ÿ™‚

Q7) What is your main focus now, are you focused on community, market/exchange or products?

As I mentioned, community is what we’re all about, so while our development team works on building the platform, we’re about to kick off our community development, but this is not something that is only an item on a roadmap and then forgotten about. Community building will ALWAYS be our #1 priority.

Q8) Can you list 1-3 killer features of this project that makes it ahead of its competitors? What is the competitive advantage your project has that you feel most confident about???Can you list 1-3 killer features of this project that makes it ahead of its competitors? What is the competitive advantage your project has that you feel most confident about???

  1. We’re the only IDO launchpad that uses a Proof-of-Attention model for allocation. Nowhere else can you receive allocation based on actions you already take (spending your time and energy being in the crypto space).
  2. We’re one of very few launchpads that offer a seedpad. Typically, investors need to be part of an investment circle (which isn’t easy to get into – you pretty much need to be a full-time, big ticket investor to hear about deal flow early). AdLunam investors will have the opportunity to invest in select projects at seed and private prices.
  3. Your value as an investor (through your Attention Score) is tradable and transferable as an NFT. So even if you don’t want to personally receive allocation for a specific project, you’d be able to pass it on to someone who does.

Q9) Do you have any plan for a community ambassador program to reward more users and create a local community channel for those users who are weak in English?

We have a really awesome ambassador programme launching soon and we would love to work with passionate people from all around the world. Watch our for the announcement and apply to join – we’re super excited about it!

Q10) How can I buy tokens from your project? Will you have a program to sell tokens to users in the near future?

You asked so nicely, how can I say no ๐Ÿ™‚ Our own IDO is in about a month, so tokens will be available soon. Follow us and stay tuned for our announcements – there’ll be a lot of really cool things happening real soon, token sale included ๐Ÿ™‚

And this was the end of our AMA with AdLunam.

If you have any other questions you can ask here:

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